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You started your own voice biz because you love transformations and singing, dammit.

Little did you know that you were starting *that* kind of biz …

a full-fledged, kick-tushy, now-I-have-to-create systems-and-websites-and-policies-and-and-and-business.

But now that you know?

 

YOU ARE MORE DETERMINED THAN AN 18 YEAR OLD BARITONE WHO WANTS TO SING “WAVING THROUGH A WINDOW”.

And here you are, with all the freedom and terror of being your own boss.

Freedom because you don’t have to share the $$$$$$ or the vacation schedule with anybody else.

But terror because…everything is riding on you.

And what do you next? How do you grow?

And you’d rather be naked on stage than admit the whole thing makes you want to curl up in a ball and sob sometimes.

Why is this part so hard?

You’d rather count beats than dollars. (But dollars are soooo nice.) You prefer sending singers audition cuts to sending reminder emails.

Instead, you use up all of your energy sending invoices and answering make-up lesson questions.

 

And CUE THE BLUES.

I wanna apply to make the blues stop, Michelle!

ENTER:

How to Run Your Voice Biz Without Hating Your Boss
(Or singing the blues!)

An high touch TEN-WEEK live, interactive program that will guide you to exactly how to design the studio that:

Feeds your soul and your face
Levels up your savvy and your goals
Gives you a reputation that brings you joy and respect
Creates measured results in terms of boundaries and budget
Earns you all the BeastyBoss fist pumps* AKA you and your boss will fall in love

* patent pending

APPLY TO RESERVE YOUR SPOT NOW
This isn’t about being just a business person. This is about tackling 9 principles which will Up-Level you to owning a business that gussies up your wallet and fulfills your heart.

What are those 9 principles? I’ll get to that…but the 1st rule is:

You are not selling voice lessons.

 

That and other business-changing (and dare I say life-changing?) truthbombs await you.

From honing in on your ideal client to deciding how to set up your tax filing status, H2R will get you in tune.

No more justifying your rates.

No more freaking out when you have to enforce your make-up policy.

No more feeling insecure, nay, terrified that you’ll lose students or your reputation.

What’s inside the H2R course?

LIVE ONLINE PROGRAM WITH STUDIO OWNER MEETS BUSINESS STRATEGIST & COACH MICHELLE MARKWART DEVEAUX and her team – HEY! THAT’S ME!

  The small cohort (limited enrollment!) works together live for ten weeks. YEP -that’s right – this ain’t no download it and never-look-at-it-ever course. This is class meets coaching.

Webinar-style classes you have access to on the backend. Up to 2 hours a week just in class time! I know, 120 minutes can sound like a long time, but it’ll go by faster than the coloratura in La Cenerentola. Each class centers around a key concept and invites questions and conversation.

Trainings are Mondays 9:00am-11:00am Pacific from June 1, 2020 through August 13, 2020.

During the week, you tend to your carefully curated assignments. You think, make notes, dream, decide. You’ll come back to the next class ready to add the next layer into your biz and ready for the next week of material. In addition to class, you’ll have one live group coaching call a week, to support you as you do all that homework!

We have THREE additional Coaches on staff, in addition to Michelle:
Sara focuses on tech and systems
Christin focuses on messaging and mindset
Anny focuses on strengths and reframing

Group Coaching calls are Thursdays 9am Pacific.

You’ll get weekly workbooks to print out and use as your guides. These are designed to provide you with a complete “book o’ your biz” by the end of the program. #sofancy!


 One on one strategy session with me, booked at your convenience within the 10 week time frame. ($350 value)

First, apply. We’ll set up a call to determine if this program is really the best place for you and your business. Be sure to fill out the WHOLE THING, because I can’t wait to learn about how to best apply the content to your needs throughout the program.

Can’t make the training on ZOOM? Not a problem! Classes are recorded so you can access them at any time.

I’ve got some special perks for those who register for this session!

There are 3 ways to swing a Tony Award-winning Voice Biz:

It all comes down to how much you want to spend.

#1: HIRE A BUSINESS COACH.

You’ll get personalized, one-on-one attention but it can cost you up to $50,000. (How do I know? I’m a business coach myself with paying clients. Ooh-la-la! And I work with a coach, too!) Business coaching is well worth the cost if you can find a coach who knows the particulars of the voice world and you’re ready to take specific action to grow your studio.

#2: DO-IT-YOURSELF.

Many people choose this route because they think it’s free. It’s not. It’s more like $6000 and that’s a conservative estimate. Why? Because you’ll spend about 62 hours searching and reading through Google search results. Then you’ll spend 38.3 more hours asking questions on forums and getting half-answers from folks who don’t know you. Finally, you’ll spend $10 here and $50 there on lead magnets that are designed for online business, not for a brick and mortar service. Multiply and add all that by the average hourly rate of most voice teachers (sixty dollars), and that’s at least six thousand dollars you could have kept in your own pocket. To say nothing of how much $$$$ and time you’ll lose as you try out the systems that worked for other people – but are actually wrong for your studio.

#3:  HOW TO RUN YOUR VOICE BIZ WITHOUT HATING YOUR BOSS.

I’ll walk you through a nine-principle process I’ve put together, for you, dahhhhling, – via live webinars – for setting up the voice biz that brings you maximum happiness and money.

Each week, you’ll spend a few of hours on targeted, proven homework assignments and have access to a cohort of voice related business owners who, like you, are hungry to level up. AND NEW! I am adding a group coaching call once a week specifically for you and your businesses needs!

Let’s do some math:

Let’s say you charge $240/mo current for students and have 15 students… you make $2880 a year from one student and $43,200 from the 15.

When you do the work in the class and the strategy and transformation in you hands over the audacity to implement a rate raise of $50 more a month – ie $290/mo … you will make $3480 from one student and $52,200 from 15.

AND NOT ONLY PAY OFF THE PROGRAM INVESTMENT (at full price) BUT TWICE MORE.

So, for the equivalent of university business class, you’ll get information and personalized guidance on how to make the investment in the course back, pronto, and how to continue to grow and scale, so you can continue to invest in yourself over and over.

When you work this program, the program works for you. You will increase revenue, decrease overextension, or both. Is it work? Yes. Is it worth it? Oh, my friend. SO MUCH YES.

Oh, and as part of this cohort? I’ve got a couple of perks up my sleeve for you as congratulations and thanks for taking yourself on an adventure… stay tuned!

Get it in your budget like a boss! | Apply Now
Meet the BEASTYBOSS Behind the Program "How to Run Your Voice Biz Without Hating Your Boss"
I started my voice biz like you did – with a voice studio. I tumbled head first through other people’s suggestions and opinions, with no tried and true advice that fit my personality (or my beliefs!!) around teaching or running a business.

At the tender age of 23, I longed for an owner’s manual that was student-love focused instead of ninja-warrior-protect-yourself-from-the-big-bad-student focused. I wished for a book or a course that was relevant, savvy, and on point.

And I certainly didn’t want someone telling me I couldn’t wear yoga pants to teach in. Why? Because that wasn’t me.

My mistake? I listened to the should-ers, and I hated my boss.

Then, like a riff on

B.B. King’s guitar,

It
hit
me.
If I wanted to love my boss, I needed to do it my way. (See what I did there?) So instead of tumbling head first, I DOVE head first into the creation of a brand and business that would set myself and other studio owners free from the should-ers, the naysayers, the scarcity bullsh*tters, and the plain old mean folks telling us NO.

 

And I took an exhausting-as-sin, as-many-students-as-I-could-get, chicken-wire-canoe studio to an alive-and-thrive, meet-my-numbers, thirty-hour-a week-that-includes-admin-time-thankyouverymuch sailing yacht studio.

After years running the studio? I knew it was time to support and empower other teachers and voice-related business owners to level-up and expand their impact in their communities.

I am dead set to share my knowledges with friends, colleagues, anyone who will listen, about how they too can remodel their canoe and mojo and dopamine by incorporating actual business practices into their, well, businesses!

 

That’s why I developed How to Run Your Voice Biz Without Hating Your Boss. Whether you have your glitter-eyes set on a multi-teacher studio or being THEE local outta-your-living-room teacher, or creating a program for other teachers all over the world, I know you will make this happen. And I know how to help.

 

I’ve distilled my studio building experience and countless hours of helping fellow voice teachers turned biz powerhouses with their marketing, ideal client avatars (I hate this word, by the way), branding, core values identification, strengths based business models, and tax id number-getting, so you can learn what you need to know to have a vibrant voice biz of your own.

 

Let’s get it. Woot.

What People Are Saying:
I’m a creative, squirrel-brained voice and piano teacher who was desperately in need of someone who “gets” me, who can help me focus my ideas into action steps, who can see the vision I have for my studio clearly when my own lenses are too dirty with the muck of daily life running a small (but growing) teaching studio. That’s why I do business coaching with Michelle. She’s my Yoda. When I’m freaking out, she brings the calm and the wisdom, my God, the wisdom (she has it all, by the way).

My business is more authentic than ever, my sales conversations with people are genuinely me, not sales jargon that makes me feel dirty. When folks buy lessons, they’re buying into the managed crazy that is the magic of my studio. Because she helps me harness the unicorn dreams, give it a path, and bring it to life, I’m more confident than I’ve ever been in the decisions I make that benefit my clients, my teachers, and myself.

– Rebekah P., Orlando, FL

I’m slowly making peace with my voice teacher side again. (I’ve been so piano-centric in the past several years.) Michelle is helping me examine my own business coaching tactics with piano teachers. Plus, she brings a smile to my face so many times every day! I love the positive interaction. It just makes you feel good. Michelle is a #BeastyBoss who truly cares about her clients.

– Sara C., West Middlesex, PA

When I met Michelle, I immediately knew that things were about to change. I was at a place in my business where I knew I needed more expertise and more support but where do you find that?! Where do you find someone who will hold your hand and cry with you AND kick your booty? Literally, my businesses (I have 2!), have grown leaps and bounds because of her savvy guidance. I am putting systems in place and my numbers are moving up. So happy I found her!

– Karen M., Las Vegas, NV


“Real answers for the present, and dreams for the future”
Michelle is a leading light for those of us running independent voice studios. She reminds you of your own power and knowledge, then she gives you tangible tasks to create businesses that work for both singers and teachers! Michelle has brought hope my studio, but even better than that, she has given me a plan to turn hope into actual reality.

 

 

– Leischen Moore, Rare Bird Studios, Tacoma, WA

I came to Michelle because I needed guidance to figure out how to put all of the pieces of my business together into something cohesive. I was SO sure I could figure it out myself but – TURNS OUT – while I’m pretty good at a lot of things, I am not good at that. THANK GOODNESS for Michelle who not only told me I *could* do some things she also told me *how* to do them. And? She is helping me figure out how to put it all together so I can concentrate on being good at the things I’m good at.

– Shannon Coates, 
The Vocal Instrument 101

YOU ARE WORTH IT. Apply today.

Frequently Asked Questions  [FAQ]

Who is How to Run program not right for?

This program isn’t right for you if you:

 

  • Live in the land of “I do not own a business, I just teach”.
  • Feel really happy with the amount of money you’re making, the time you’re spending on shenanigans, the type of students you attract, and your marketing plan.
  • Don’t want to invest the time and energy in your businesses systems and structure.
  • Already know about things like what your unique value proposition is in the field, what your profit margin on Q1’s revenue streams were, and what your ROI was on your latest online course.
  • Want to learn by osmosis and/or cut and paste what others are doing in their studio business.

Is the How to Run… class right for me?

You’re in the right place if you are:

 

  • A new teacher or studio owner and have no idea where to start.
  • A veteran teacher who has been working for someone else and is looking to transition into full-time studio ownership for yourself.
  • A teacher who is now creating for other teachers – authors, program creation, online memberships, and more.
  • A been doing this for a while studio owner, and you’ve tried implementing new policies or rates with varying levels of success.
  • Frustrated because you’re not sure how to respond to client complaints (hey, it happens to the best of us!) and still deliver high-end service without stress.
  • Eager to learn, level up, AND take action (i.e., get your BeastyBoss on)!

How much time will I need for How to Run?

I recommend you spend 2-3 hours a week, in addition to the classes and coaching call, following up on your homework. You’ll be creating shitty first drafts (stole this from my buddy Tom! Thanks, Tom!) of your plans, policies, and procedures. You’ll be thinking deeply and using a lot of brain power. It will be worth it. Promise. You may not finish your plan in ten weeks, but damn, you’ll have a great start and a group of folks supporting you all the way. Plus, you’ll be part of an alumni network that knows exactly what you’ve been through and can kick around ideas once the program has completed.

How hard is the homework?

Some things you may already have answers to. Some will feel big and WTF. That’s okay! The point of this class is to give you the tools, guidance, resources, and ability to start smart. I am here to guide you through the hard stuff.

But I won’t lie: Yes, some of this is going to be very hard. And way out of your comfort zone. And that is exactly where you will thrive.

Do I have to share my homework?

No. You do not have to. And you may want to. One of the greatest resources you will have in the Indy teaching world is your NETWORK. The more the cohort knows about your business, the more they can work with you in the future!

You will be welcome to ask for feedback as we go through the program, as well.

Do you hold me accountable?

Yes and no. I’ll be asking how your homework went, and we will use your homework in classes to move you toward your ultimate goal of knowing how to implement the information to do marketing, write policies, and decide on the best systems to use. You will not be shamed if you don’t get it done, but your natural consequence will be that you may feel behind. (So teacher-y of me, huh?)

Do I need to be committed?

Yes. Just as you would ask your voice students to be committed to their learning, I ask that you are committed to yours. You do not need to be present in class, but you need to commit to listening to the classes, going through the process, and filling out the workbooks. Sounds so un-sexy. Trust me, head-down-blinders-on brings clarity.

What if I miss one of the classes?

If you can’t make one of the classes, I’ve got your back! Each class is recorded and posted in a privately shared DropBox so you can watch or listen as soon as you’re ready. This is also helpful if you want to go back to review anything. I do hope you will come to class, if you are able. I understand part of the reason you are taking the class is that you are currently in a situation where you can’t be there, and you want to change that!

How much is the course?

The course is $3500 if you pay in one lump sum. Non-refundable. Nekked Truth? Three reasons. 1. Let’s get real. You HATE planning your budget, your studios schedule, and your recitals only to have folks back out last minute. So do I. Investment says you’re in like Flynn. B. Your 24 hour cancellation policy is explicit permission to bail on you and your bottom line, so I want to model what I am going to encourage you to do. Get paid whether your student shows up or not. III. I’m not going to let you bail out only to leave an empty seat that someone else would have wanted. Your payment is your seat in class ~ just like college.
Your inner beastyboss is waiting for you –
Start or revamp your independent studio or voice-related business today,
And say goodbye to singing the blues.
IT IS YOUR TIME! | Apply now!

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